Boza, a traditional fermented drink out of Bulgaria is becoming a "huge" hit with European Women. The beer-esque drink has some unusual too-good-to-be-true side-effects. Drinking Boza is reputed to enlarge women's breasts (Booya)!
Boza, a millet-ale made from fermented wheat flour is being snapped up by bar owners, shopkeepers and consumers from across Europe.
Now that Bulgaria (the center of boza production) has joined the European Union, duties have been abolished and sales of boza are booming. The customers are predominantly men, hoping to bring home the much anticipated, side-effects to their wives and girlfriends.