Tuesday, June 05, 2007

The First Wildfire of the Year

Two months ago Utah had no locally produced organic beers. Now we two. Yesterday Four + Brewing Company debuted they entry into the live healthier market with they're Wildfire Extra Pale Ale. Brewed with 100% Organic malts, WILDFIRE is light golden in appearance with Simcoe and Amarillo hops. Imparting a slight “mango essence” to both the nose and taste without minimizing its hoppy goodness and refreshing taste.

This newest of Utah brews, has been in the works for over a year as the brewers have been hard at work fine-tuning the recipe while the Brewery underwent the rigorous compliance issues that accompany becoming Organically Certified. It hits the shelves of your favorite stores this week and is already available in select bars & restaurants on draft.


While organic beer sales are still minuscule in the overall beer industry, they are rising fast. North American sales of organic beers grew from $9 million in 2003 to $19 million in 2005, according to the Organic Trade Association.
Organic beers are even drawing the attention of the nation's largest breweries.


Before a product can be labeled “Organic”, a Government-approved "certifier" inspects the farms where the ingredients are grown to make sure that the farmer is following all the rules necessary to meet USDA organic standards. Companies, such as Four+ Brewing, that handle or process organic ingredients before they get to your local supermarket or restaurant must be certified as well. Four+ Brewing received its organic certification in February of 2007.


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