What's in a name? Everything! The name your given projects an image; the second impression people are left with that establishes who or what you are. The same goes for the beer you make. A shitty name makes for lackluster interest. A glorious name can make the nastiest mug of piss a monstrous hit. This label for example "Cereal Killer" what a great name for a high gravity (strong) beer. Or Polygamy Porter. Wasatch Brewery is still making tons of dough on that clever little gimmick.
I found a handy resource that'll help jump-start your creative juices, and get you on the way to finding the perfect moniker for your special bathtub intoxicant. The Random Beer Generator just requires you to click on the generate button and your off. Your friends will think your the smart-ass they always new you could be. Slainte.