Friday, August 31, 2007

Molson Coors Wants In


In yet another sign that the craft brew industry is enduring itself to the worlds population comes the announcement that Denver based Molsen Coors Brewing Co.(one of the worlds largest brewers) has formed a small brewing subsidiary called AC Golden Brewing Co. to cultivate above-premium products, joining other large brewers searching for a way to gain a bigger share of the fast-growing market segment already thick with brews and craft beer.

Coors Brewing said the brand incubation brewery would introduce products by rolling them out in a slow, deliberate fashion, similar to the way it launched it's "above-premium beer" Blue Moon White Belgian Ale.

Details on when it will become operational have not been released. Company spokeswoman Aimee Valdez said in an e-mailed statement Thursday that Blue Moon will not be absorbed by AC Golden Brewing.

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