A joint Venture of Squatters and Wasatch breweries. Produced by the Utah Brewers Cooperative.
Squatters/Wasatch announced yesterday that the two companies have entered into an agreement to merge into one company. The two breweries have had a long relationship through the Utah Brewers Cooperative but the two companies have always been separate.
The two companies have been looking into expanding their already wide distribution network for quite some time and with a new third party investor, their expansion plans will soon come to fruition.
Boston based, Fireman Capital will make a 35 million dollar investment in the combined business. The investment will support further expansion of the Squatters and Wasatch portfolio of craft beers, distribution growth, brand and marketing initiatives, and the continued success and expansion of the complementary brewpub business.
Peter Cole, Founding Partner of Squatters, said, “This investment opens the door to the next level for Squatters and Wasatch, and provides the financial firepower and expertise we need to meet rapidly growing demand for our beer and to reach new markets.
Greg Schirf, the founder of Wasatch Brewery, will continue to manage brewery operations for the company. Joe Lambert, Operating Partner for Squatters since 1996, will continue to oversee the restaurant business. Peter Cole, Jeff Polychronis, Joe Lambert and Greg Schirf will all maintain ownership in the combined company.
Look for regional, Utah based Squatters/Wasatch breweries to pop up in other states, possibly Texas as part of their regional distribution plan. Wasatch and Squatters beer is sold in 11 states - they have a combined five restaurants and 300 employees.
So, what do you think, is this third party going to benefit and evolve the progressive beer movement we're currently experiencing in Utah? Or do you fear the money will influence changes in the brands we've come to know and love.
Cheers!
13 comments:
I am wary of any company that ends in 'Capital', but I hope the deep pockets can help the breweries expand their portfolio and give them some more muscle to flex against our beloved lawmakers.
As far as the beers changing. I can guarantee that we will not be changing our beers to fit any sort of mass market idea. I would sooner cut off my leg than change the beers that I love.
they should just merge with the craft brewers alliance and complete the transition to true mediocrity
@Adam
Booyah!!
@Anon-
Just boo.
Could be interesting. Opening other places in Texas etc. is certainly a money making idea. It's amazing how many places in the U.S. still don't have a ton of local craft breweries. In terms of 'selling out' or becoming low quality, no way! The money is in good beer not cheap crap. You'll never compete with Bud, Miller and Coors for the cheap market and the only way to compete in the craft market is a good product.
so, if you care where your money goes, do some research! One of the owners of fireman capital is doing a fundraiser for twitt romney!
Hmm, this says majority ownership goes to the PE firm.
http://www.brewbound.com/news/fireman-capital-partners-purchases-majority-interest-in-utah-brewers-cooperative
I hope it works out for these guys.
@Adam Hell Yeah! Can I get some Devastator on tap, please???
@unknown I'm with you man other than the inherent danger of the dev on tap;) We are selling our beer on draught outside of utah. It's a funny thing to go out of state to have your own beer for the first time on draught at a bar. I was in Nebraska drinking Outer Darkness on tap, not quite sure how that night ended. I'll tell you though they also sell full suspension and the next day I was all about it. Nothing like a great session beer. Especially on a hung over football Sunday.
@Adam: He who has the majority has the last say.
You won't have anything to say about it if they change your beers, except leave or cut off your leg.
@Anonymous
How about we see what happens first, before rushing to judgment about whether or not this will be a good thing for the beers produced by Squasatch? The beers will speak for themselves, not any of us.
Furthermore, why are you taking cheap shots without putting your name behind them? I think it's quite cowardly to hide, and makes me want to completely disregard anything you say. Identify yourself, and then lets have a discussion.
Sadly though, these incredibly secure boots are also quickly disappearing from shelves and share rooms. The chilly winter instances appear to get reminding men and women these days that there is just no way they are capable to reside not having these comfortable, gentle and cozy sheepskin boots. when you just remembered now which you have not bought you pair of UGGs but, what will need to you do,
These iconic birds are well-liked pets, and a lot of are captured to provide demand for this trade. The FitFlop Superboot is sold in leather or suede, every with sophisticated short and tall boots to choose from. These Italian leather boots provide females a feminine appear with off-white laces to add a flirty touch,
They flatter their wealthy tastes by shiny wool or knitting uppers in understated colours all the way. Some factor that ugg boots appropriate now are not. Start off in the thrift shop. Traditional Cardy on pink-This is genuinely any captivated me style and style in a lot of different red colors. Probabilities are you are going to actually obtain Sorbet inside of an crucial lighter in weight coloration involved with green which can be in truth a sort of mauve pink, Mulberry yellow old classic cardy, [url=http://www.dolasell.org/]cheap uggs[/url]
that could really do the trickiest tones to seek out, in addition to pink adjustable Ugg boot cardy, dirty improved antique cardy. each 1 advisors can certainly sorted a totally several different temper to the funky take a appear.
andriyarusman. person well being insurance coverage plans. travel trailer blue book. Your feet will remain warm and comfy with our boots. They are created http://www.dolasell.org
from lavish merino sheepskin which gives ultra warmth to feet and wicks moisture away at the exact same time. Created with flexible rubber [url=http://www.vbboots.com/]UGG Boots sale[/url]
soles and suede heel guards, the uk ugg sale from us are also lightweight and durable
Imprinted considering the Uggs organization logo, these types of super relaxed along with smooth slip-ons pushes you to look trendy even though always keeping a person neat inside the trendiest connected with climates. Females vertisements adjust failures men's slippers identified in chestnut, employing rubberized band in addition to a fleece ft. mattress place are a fantastic choice to have on in your residence.
ugg bailey krinkle boots most properly-recognized winter shoes, ever-modifying boots is totally amid the autumn, regardless of the strong high-crucial appear on conventional tall shoes or boots or dapper exquisite short boots in greater detail, at new goods overlap. Anyhow, the seat on the period of your moment complete of profusion on the degree. low-cost bailey button uggs.
Post a Comment