Kolob Kolsch

Greg Schirf,  Chief Happiness Officer at Wasatch & Utah's Brewers Cooperative has never been one to shy away from controversy. From Polygamy Porter to "Baptize your Taste buds" to Evolution Amber Ale, his penchant for irreverence towards the dominant culture keeps the faithful "irked" and the "Gentiles" snickering.

With Mormons in the spotlight this election season I guess it was inevitable that a rebranding was in order. Something to catch the eye and something to cause the occasional gasp.

Summer Twilight Kolsch Bier, Wasatch's summer seasonal is soon to get a make-over and become
Wasatch Kolob Kölsch. If your not familiar with Mormon lore Kolob is the heavenly body nearest to the throne of God.  Some Mormons consider Kolob to be a planet and is also the inspiration for the fictional planet Kobol within the Battlestar Galactica universe, created by Glen A. Larson, a Mormon.

Kobol Kolsch labels should be popping up in bars, grocery & convenience stores the next month or so, and will likely shine more light on the Wasatch brand and some of the stranger parts of LDS myths.

Cheers!