Tuesday, June 25, 2013
New Belgium Finally Coming to Utah
Some of you could give a shit, I personally think an expanded market is a good thing. Fat Tire is a popular entry level craft brand that locals will gobble - up and will hopefully introduce the average beer drinker to explore more local craft brews.
If you click on the image above you'll notice that New Belgium has produced a special label for the Utah market, the red banner above reads, "Sharing beers & boarders with the Beehive State". I'm sure Fat Tire is just the beginning of a long love affair with we locals and New Belgium Brewing.
If I sound like I'm an NB cheerleader, read some of my older rants on NB's subbing of Utah. I defiantly didn't pull any punches & I'm sure there are a few people in Fort Collins that think I'm quite a dick. I'll own that, I'm just happy we're all on the same page now.
I would be remiss if I didn't acknowledge RedRock Brewing. Their relationship with NB over the years was integral part in getting the wheels greased.
By the way, thanks to everyone who made it out to the Big Ass Summer Solstice Beer Pow-wow. What a great time! I'll throw some photos up on the Utah Beer Facebook Page in the coming days.