Rebranding at Shades of Pale

Over the coming weeks you'll start to see a fresh look from Shades of Pale Brewing Co.. Not only will there be new artwork adorning the bottles but the bottles themselves will undergo a change. Look for new 12oz bottles to start popping up in grocery and convenience stores in the coming weeks.

The new brewery in South Salt Lake is also evolving as a new tap house and package agency is in the works. And since they're applying for a package agency license that mean higher ABV beer is on the way. Keep checking back for news on SOP's higher alcohol version of their new Misdirected IPA, coming soon. The 4% version is out right now, and is current being poured at Poplar St. Pub. (see previous post)

Cheers!