Tuesday, September 01, 2015
New Belgium's Fat Tire Get's Downsized
Primarily the real reason for this move was to get it on draft in bars in Utah, which as we all know has strict limits on beer above 4% on draft. New Belgium spokesman Bryan Simpson says “We wanted to provide better access to our beer both on and off-premise in Utah,” he explained in an e-mail to Westword.com. Simpson also added that NB has concerns about how the Utah DABC stores their beer warm as well as the "considerable markup" associated with Utah's high alcohol beers. “We’ve actually made 3.2 percent versions of Fat Tire for festivals where that was required, so we know we can get a good flavor match,” Simpson says. “This helps open up some opportunities in states where 3.2 percent sales are happening.”
So what does this all mean for Utah? In a nutshell - you're going to get 4% Fat Tire packaged in cans - in Grocery stores and on tap in bars and restaurants. The state will no longer have "regular" Fat Tire (5.2%) in DABC stores, but other New Belgium beers that are currently for sale will continue to be sold there. This does not affect their other brands, just Fat Tire Amber Ale.
The label provided above is is the new "3.2" label you'll notice it doesn't list the alcohol by volume anywhere on it. What are your thought? Will this affect your consumption, increase it or are you indifferent?