Lindsay Burke, Uinta's Marketing Director - managed somehow to talk me off the ledge. She informed me that there was no damn way that Uinta's flagship beer was loosing it's beloved name, only that Uinta is looking to spread the love of Cutthroat beyond Utah's boarders.
You see, many years ago, the name Cutthroat was caught in a bit of a tug-of war between Odell Brewing Co. and Uinta Brewing. Odell already owned the name Cutthroat Pale Ale even though Uinta had gone to market with their pale ale first. The breweries came to an agreement - Uinta could keep using the name, but only within Utah's boarders (even though Odell has long since discontinued their own Cutthroat pale ale).
That's how Uinta Pale Ale came to be - same beer, a slightly different label that all of America can now enjoy. Hissy-fit avoided!
Speaking of Odell, it is rumored that they will be entering the Utah market sometime in 2016 - I'm thinking their Cutthroat Porter will not be crossing the Utah/Colorado boarder.
Cheers!
5 comments:
Lots of bickering breweries these days could learn from what Uinta and Odell managed to do long ago.
Will the out of state version be a higher ABV?
Boo.. Cutthroat Porter is awesome..
The label above shows it being 4% ABV. It's likely the same ol' Cutthroat.
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