Wednesday, September 07, 2011
Back then we thought it was just the logo. Sure, we anticipated that it would be integrated into the same ol' labels, but I don't think any of us anticipated the scope of change we were in for.
Not only are we looking at new artwork, but and entirely new bottle as well - Uinta designed a custom, proprietary 12 ounce bottle as part of the redesign project. Referred to as the “compass bottle,” the new bottle shape is branded by a 360-degree compass embossed into the bottle’s shoulder. That's it up above. Click on it and check it out. I think it's pretty sharp.
Those aren't the only changes coming your way from Uinta. The Four+ brand is going away and all labels under that brand will now fall under the Uinta umbrella. Who knows, that Rype hoodie that you've been sport'n to all of those artsy-fartsy gallery openings may be a collectable some day.
Uinta’s “Organic Line” replaces the Four+ Series. The Organic Line includes three full-time brands: Baba Black Lager (New!), Wyld Extra Pale Ale; and Monkshine Belgian Blonde Ale. The line features four seasonal brands: Hazel Amber Wheat (new!); Punk’n Harvest Pumpkin Ale; Sum’r Summer Ale; and Hyve Honey Ale.
Uinta’s “Classic Line” will consist of eight full-time brews varying from 4.0 to 10.4% abv: Hop Notch IPA (New!); Cutthroat Pale Ale; Dubhe Imperial Black IPA; Anniversary Barley Wine; Golden Spike Hefeweizen; Hoodoo Kolsch; King’s Peak Porter; and Trader Session IPA. The seasonal brands include Bristlecone Brown Ale; Yard Sale Winter Lager; and Skipping Stone Summer Lager.
Uinta’s ‘Crooked Line’ preserves its tradition of engaging local artists to design the labels for untraditional beers packaged in 750ml cork finished bottles.
You may have noticed that there are three new beers coming. Hop Notch IPA (yea!), Baba Black Lager & Hazel Amber wheat. I have to admit that I'm a little bummed the Gelende name is going away and I'm gunna miss the Anniversary Barleywine labels. As long as the beer is the same, I'll get over it.
I give the guys at Uinta credit, this is no small undertaking. A re-branding of this magnitude ain't cheap. I think the new look will be a hit.
Here are the labels that'll be cluttering up your fridge in the coming weeks. Watcha think?
Click to enlarge